FoodNexus is a European innovation alliance for better food, better innovations and a better world. One of their projects is the European FoodNexus Startup Challenge. The challenge starts with a national competition, which is held in eight countries including the Netherlands. farmAR was ranked 11 out of 55 applications, narrowly missing the top ten of companies invited to pitch to become the Dutch representative to the European finals. The finals will be held in Wageningen in December.